ABC ME
A place for school-aged children to find all the best shows from Australia and the world.
Product
App/Website
Task
Provide a entertaining and safe place for school-aged children, to find content for them
Role
UI
Deliverables
Build concepts, UI, Co-design workshops
"I used to watch Peppa Pig, but now watch Disney"
Maddie, 11
The challenge
Globally and domestically the hardest demographic to retain, and build loyalty. Competition from ever increasing streaming platforms, has slowly taken market share from what has traditionally been an area the ABC "owns".
Child watching a show on a tablet device
The solution
Build a safe place (website or app) where school age children can find content they enjoy be that games, activities or podcasts. We will champion and surface Australian productions but will also secure the best from around the world.
Meetings
2
Focus groups
5
Design sprints
1
Prototypes
2
Ideation, channel page
Ideation, settings, detail page
Wireframing a solution
Stat page and content
Content page and profile settings
Content, detail and video player