ABC News

Reorganising content, as a jump off point to explore the ABC content

Product

Website

Task

Reduce bounce rates across the ABC, provide better related content

Role

UI

Deliverables

Build concepts, UI, Co-design workshops

"I scroll down the page a little, but then tend go elsewhere"

ABC News, Survey Respondent

The challenge

Research has shown, users do not explore beyond the first few pages of the ABC news site, as the news pages generate much traffic and act as a gateway to further exploring wider ABC content, this problem needs to be addressed.

ABC News index page

The solution

Redesign of the ABC News pages, introduce a right hand navigation, and related content modules, give more prominence to sharing functionality, by introducing these updates we hope to drive traffic to the under utilised sections.

Meetings

6

Focus groups

3

Design sprints

6

Prototypes

4

ABC web, mobile + Desktop

ABC web, mobile + tablet

connected services map

ABC web, mobile article inline share

connected services map

ABC web tablet share overlay related

connected services map

ABC web tablet share mobile footer

connected services map

ABC web hero, related content carousel, block quote

Next project

Next project

Next project

Faybl

Faybl

Faybl

Collective storytelling…Casestudy coming soon.

Collective storytelling…Casestudy coming soon.

Collective storytelling…Casestudy coming soon.

Lenny, UX/UI Designer building better products

Lenny, UX/UI Designer building better products