ABC News
Reorganising content, as a jump off point to explore the ABC content
Product
Website
Task
Reduce bounce rates across the ABC, provide better related content
Role
UI
Deliverables
Build concepts, UI, Co-design workshops
"I scroll down the page a little, but then tend go elsewhere"
ABC News, Survey Respondent
The challenge
Research has shown, users do not explore beyond the first few pages of the ABC news site, as the news pages generate much traffic and act as a gateway to further exploring wider ABC content, this problem needs to be addressed.
ABC News index page
The solution
Redesign of the ABC News pages, introduce a right hand navigation, and related content modules, give more prominence to sharing functionality, by introducing these updates we hope to drive traffic to the under utilised sections.
Meetings
6
Focus groups
3
Design sprints
6
Prototypes
4
ABC web, mobile + Desktop
ABC web, mobile + tablet
ABC web, mobile article inline share
ABC web tablet share overlay related
ABC web tablet share mobile footer
ABC web hero, related content carousel, block quote